At Edenbee we believe that a small action can make a big difference. According to a recent report in The New York Times by the Associated Press JetBlue is now flying a little slower, adding an average of about two minutes to each flight—and saving about $13.6 million a year in jet fuel.
Like the Slow Food movement the idea is to slow down to go further other US airlines are following suit.
· Southwest Airlines projects that it will save $42 million in fuel this year by extending each flight a mere one to three minutes.
· Northwest Airlines is adding four minutes to its flights to and from Hawaii – for a savings of $600,000 a year.
· Northwest is also slowing down from 542 m.p.h. to 532 m.p.h. (not exactly a snail’s pace) on its flights from Paris to Minneapolis – which adds only 8 minutes (you’ll hardly notice on a flight that is close to nine hours anyway) and saves 162 gallons of fuel, over $500.
Beauty in its simplicity the idea should be taken up by all airlines in fact next time you book a flight let them know you think it’s a good idea. And you might ask them if this means they could cut that extra fuel surcharge that they sneakily add onto the cost.
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